The Asian Trails companies have established a network which now covers all major
Asian tourist destinations. With offices in all strategic inbound tourism centers
throughout South East Asia, the Asian Trails uniform can these days be seen in most
countries in the region, from Thimphu, in the Kingdom of Bhutan to the Lesser Sunda
Islands in the Indonesian Republic.
The Asian Trails vision was first conceived in 1999 by Luzi Matzig (Lersan Misitsakul)
who had formerly been with Diethelm Travel Thailand for 29 years and who, together
with senior partners Laurent Kuenzle, Jacques Guichandut and Roger Haumueller founded
the company in mid 1999. Asian Trails grew very successfully over the years and
in August 2006, Kuoni Travel of Switzerland become a majority Shareholder in the
company, while agreeing to let Asian Trails continue as a totally independent regional
Destination Management company.